---
title: "How it works: describe, change, publish · Chromism"
description: "Choose a plan, describe your brand, and Chromism's AI designs and builds the site. Change anything by asking in the studio, then publish it on your own domain."
url: "https://chromism.app/how-it-works"
---

# How it works

Chromism is an AI website studio. You describe your brand; the AI designs the site, writes it and builds it; you change it by asking; then you publish it. You decide what goes live.

## The steps

1. **Choose a plan and pay.** There's no free tier and no free draft: you pay before anything is built. Plans start at $50 a month, and you can cancel any time.
2. **Describe your brand.** A sentence is enough to start; a page is better. Say what you make, who it's for and how it should feel, and add your photos and logo if you have them.
3. **The AI designs and builds it.** It plans the pages, writes the words and builds the site around your brand. A bigger site takes longer, and uses more of your plan's credits.
4. **Change it by asking.** In the studio, say what to change in plain words: a calmer color, a new page, a shorter headline. Each change is made for you to look at before anything goes live.
5. **Publish it.** Put it live on your own domain when you're happy. Hosting is part of every plan, and there's no badge on your site.

## What to tell it

The better the description, the better the first site. Four things matter most.

1. **What you make** Your product or service, in your own words. Prices and names help.
2. **Who it's for** The people you want to reach, and what they come to your site to do.
3. **How it should feel** Quiet or loud, warm or exact. A brand you admire is a good shortcut.
4. **What you have** Photos, a logo, words you've already written. Your own material beats anything invented.

## What a site links to

Chromism makes websites: pages people read and links they follow. Booking, ordering, payments and newsletters stay in the tools you already use, and your site links to them.

## Describe your brand to start.

[Start your site](https://studio.chromism.app/signup)

Plans from $50 a month, or 40% less yearly. Cancel any time.

Questions first? [hello@chromism.app](mailto:hello@chromism.app)